OEM cooperation x hot product incubation - offline chain fragrance category promoter for home life
Gift combination marketing x inventory revolution - countercyclical operation of clothing chain
Background: A female lingerie clothing chain brand
Pain point: Traditional gift usage rate is less than 15%, making it difficult to quantify the actual impact of emotional marketing on repurchase rates
Requirement: Optimize promotional gifts, release inventory pressure, and stimulate emotional marketing
IP co branding x circle breaking through - the olfactory revolution of a certain anime IP
Product line expansion x sleep economy - a billion dollar incision for sleep economy brands
Requirement: Build a three-dimensional monetization system of "collection, dissemination, and appreciation" to create explosive products that can be collected and disseminated.
Industry pain points: Traditional home textile products have low added value and long repurchase cycles
Customer demand: Develop a new product line for sleep assistance with high gross profit margin and strong stickiness
